You have the best idea for your next blog post. The topic is right on target with your niche and you can’t wait to get started. But there you sit – staring at a blank, white screen. Though the idea came easy, the words to support it aren’t finding their way to your page.

Will the ideas ever come? Is this a temporary block? Or has your creativity dried up like a slice of old, stale bread?

Take a deep breath and relax. You’re still as amazing as ever, all you’re missing is this one simple hack to get your writing flowing again.

easy blog writing hack

Back to Square One

Before you give up, let’s get back to basics. Remember writing story outlines in elementary school? There’s a reason all of your English and writing teachers put so much emphasis on this seemingly menial task.

The outline is the building block on which all other writing stands.

“The more work you put in on your outline and getting the skeleton of your story right, the easier the process is later.”  – Drew Goddard

The first step is to find the big idea. And use that to brainstorm main points you’d like to get across about that big idea. It should look something like this:

Title or Topic

      1. Main Idea
a.  Supporting information or idea
b.  More supporting information or idea
c.  And more supporting information or idea

     2. Second Main Idea
a.  Supporting information or idea
b.  More supporting information or idea
c.  And more supporting information or idea

     3. Third Main Idea
a.  Supporting information or idea
b.  More supporting information or idea
c.  And more supporting information or idea

and so on.

Filling In The Blanks

Now that you know the basic idea behind writing a great blog post, it’s time to put it to use.

Start by writing down all the things you know. This might be a long list, or it might be a short list. Whatever it is, just get it down on paper.

Once you’ve outlined all the main ideas you already know about your topic, it’s time to figure out what you don’t know.

write better blog posts

Think about your audience. Who are you writing this for? What questions do they have? How are they solving the problem now? Is there a better way?

Brainstorm and research new and creative ways to approach your topic.

This can be done in detail – or not. The important thing is to get the main ideas down on paper. Once that’s done, you continue your research to find supporting statistics, quotes, images, and information.

Does This Really Work?

YES! Though the process is tedious, outlining your blog article before trying to write it saves you time and makes the process much smoother.

There is an art to the outline. And a science.

By drafting an outline of your article before committing to writing to it, your ideas are free to flow more openly. It also forces you to really think about the topic you’ve chosen to write about and analyze the approach you want to take to writing it.

It also allows you to focus on the end result you’re after, resulting in a clearer, more thought out message for your readers.

write great blog posts

It might take a little more time to develop the habit of outlining first – but it’s worth the boost in writing productivity over the long-term.

Now it’s your turn. Do you use an outline? What’s the best way you’ve found to increase your writing production?

Amy Beardsley is a copywriter specializing in helping businesses attract and retain more customers with content marketing. By putting the focus on education and empowerment, she builds relationships with customers and a community around your brand. If you’re ready to give your projects the time and attention they deserve, contact her for a custom quote today.